What is the point of pain to address?
What can you get emotional about?
Use examples relevant to the audience.
Have a contrast from the mundane to the “wow” factor of the company.
The branding should help you guess what the company does.
What ONE point do you want people to get? START there!
Only refer to other successful companies as a Positive example, never negative.
Don’t say “can” say “do”:
“With our product you launch helicopters”,
not “with our product you can launch helicopters”.
Investors are looking for growth first and a decent profit margin. Ideally 55% gross margin.